When Style Meets Strategy: My Smart Approach to EOFY

What do bold sunglasses and tax season have in common? I never thought I’d be the one to answer that; but here we are.

When I launched my brand at 19, tax and spreadsheets weren’t even in my vocabulary. I was doing it all myself: designing, packing, styling, editing. Like most creatives, I wore every hat;  just not the finance one.

Thankfully, my dad kept me accountable (and sane) in those early years. But I’ve learned a lot since then. So, if you're running a side hustle, freelancing, or juggling a creative biz, here are a few things I’ve picked up along the way:

Tip 1: You don’t have to do it all yourself:

In the beginning, I thought asking for help meant I didn’t know what I was doing. Spoiler: it actually means you’re smart. I’ve learned to focus on the creative and leave the tax stuff to the experts; like the tax professionals at H&R Block.

Tip 2: Functional fashion can be smart business:

That’s what inspired The Write-Off Collection. I designed it with work-life in mind; laptop-friendly totes, UV-protective sunglasses — pieces that work hard for people on the go. And yes, if used exclusively for work and under $300, some of them might even be claimable.

Tip 3: EOFY isn’t scary, it’s strategic.

It’s the perfect moment to take stock of what you need, invest in your business, and reset for the year ahead. The trick? Know what you can claim, and if in doubt, ask someone who does.

Tip 4: Never guess:

Trust me, been there, I regretted that. Don’t leave money on the table just because tax feels overwhelming. Whether you’re just starting out or scaling up, support is everything.

EOFY tip from me?

Not sure what you can claim? Same. I used to wing it; reach out to tax professionals like H&R Block.  Trust me, it’s way less stressful.